Sebastian Deterding on Gamification

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Extracted 13MAR2012 from http://www.youtube.com/watch?feature=player_embedded&v=7ZGCPap7GkY

Games1

Meaning

  • personal goals, customizable goals, prosocial goals
  • meaningful community, community generated goals
  • meaningful story with ubiquitous (visual) reminders

Games

Mastery

  • fun = learning (under interesting conditions, challenges)
  • structure that allows for a sense of progress (small wins)
  • fluctuating pacing of difficult (failures as well as wins)

Goals

Autonomy

  • No strings attached
  • Shared goals, individual pursuits
  • Information support 

Autonomy

Protoype, play test, and iterate on rule system of notional game early in design, and collect quantitative as well as qualitative evidence about the user experience.

See also