Measuring the value of search

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Extracted 12AUG2011 from https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Measuring_the_v...

New McKinsey research estimates the impact of Internet search in the global economy, pinpointing the sources of value and the beneficiaries.

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Gary Riccio

As a partner and as a consultant, I deliver value by identifying, aggregating, and developing previously undervalued assets--people and systems, internal and external, public and private, scientific and technical--for exceptional impact.