Big-Data Success Stories: ClickFox

Extracted 17OCT2011 from http://blogs.wsj.com/venturecapital/2011/10/14/big-data-success-stories-click...

(Editor’s note: This dispatch is part of a series profiling start-ups that are having success in the area of “big data,” a catchall for the massive growth in storage capacity and processing power needed to manage large volumes of data.)

ClickFox reconstructs a customer’s path through a company by culling data from multiple sources within the company–such as online banking systems, set-top boxes or call centers–and outside the company, like Twitter...

Sprint Nextel used ClickFox to integrate data from across its channels—online, retail, collections, telesales—to find out why its customers were dissatisfied so that it could make necessary changes to its business...

At almost all its customers and potential customers, no one executive owns the customer experience across different products and divisions, and that’s something the company needs to overcome to keep growing its sales.