Bidirectional Business Intelligence

Extracted 14SEP2011 from http://smartdatacollective.com/david-abramson/40127/bidirectional-business-in...

Bidirectional BI turns business intelligence into an interactive application – one that can be deeply integrated into the operational systems of an organization, where insight is transformed into immediate action. When you place input controls into BI technologies, you’re turning a traditional model of presenting information to users into one where two-way communication is built directly into the system...

Business intelligence becomes bi-directional because the users are receiving information and then acting directly upon that information through the other systems that control the operations of the organization. This type of “closed-loop” implementation helps fulfill the original promise of BI by connecting the understanding derived by end-users into actions that benefit the organization...

Bidirectional BI is powerful because it puts control in the user’s hands and, in doing so, allows companies to keep up with the ever-increasing velocity and diversity of data that affects them. It’s one thing to simply consume and analyze data; it’s another thing to be able to interact with it, add to it, change it, and affect it in some way that streamlines your company’s business processes or improves operations...