Rise of Spam in Social Media

Extracted 07SEP2011 from http://econsultancy.com/us/blog/7955-social-media-may-not-be-as-social-as-you...

In looking at more than 90m users and 100m pieces of user-generated content from its client base, which includes Posterous and Bebo, Impermium found that up to 40% of public accounts on social networks it works with are fake accounts set up by spammers and scamsters...

To accurately assess the strength of your social media presence, setting tangible, action-related goals and measuring their achievement will increasingly be required as spammers continue to flood social platforms with fake accounts.