Transforming the Use of Social Media

Extracted 30AUG2011 from http://paidcontent.org/article/419-the-end-of-social-media-1.0/

[Brian Solis has nailed it]

Listening, learning and adapting is where the real value of social media will show its true colors.  Listening leads to a more informed business. Engagement unlocks empathy and innovation. But it is action and adaptation that leads to relevance. And, it never ends... [good points and good links in Mr. Solis's post]

[see also http://tinyurl.com/3t945yw]