People-to-People Communication in Supply Chains

Extracted 12AUG2011 from http://logisticsviewpoints.com/2011/08/10/want-a-fast-response-supply-chain-f...

"What is needed [in a dynamic business environment] is a supply chain of rapid response…Many people who work in the materials business [and] talk about supply chains and the speed of supply chains [have historically] thought about systems talking to systems across enterprises and about processes. But in reality, the speed of the chain is not really related to the systems used by the various companies—it’s all about people, and people talking to people." [Tony Martins, VP of Supply Chain at TEVA Canada]