Supply Chain Lessons from Procter & Gamble

Extracted 09AUG2011 from http://www.scdigest.com/assets/FirstThoughts/11-08-05.php?cid=4822

The recent book - The Real Wow Factor - by ex-Procter & Gamble executive Bill Peace, who was there for more than 30 years until his 2007 retirement...

P&G has simply been central or in fact the pioneer in creating supply chain concepts and practice from the Bullwhip Effect to ECR [Efficient Consumer Response], Continuous Replenishment [CRP], "demand driven supply networks,"...

Next after CDSN [consumer-driven" supply network] success was a program around joint value creation through supply chain initiatives with its customers, involving high levels of collaboration with retailers, joint plans and strategies, and a direct sharing in the rewards of resulting initiatives.